Kudos to our in-house graphic design team! The FINELL product packaging won an award for best packaging design at the AIGA Texas Show this year. The team thoughtfully designed the packaging to facilitate the complete customer experience. The minimal, modern aesthetic is representative of FINELL's neo luxe brand. Each package has soft-touch laminate finish for a velvety feel, with elegant photography that is intended to highlight interesting aspects of the product inside. The shape and construction of each box is unique to each product, with some featuring magnetic closures or foam inserts. Products are revealed in a clean presentation.
In addition to the award presentation and reception in Austin, the winning works will be on view at the AIGA National Design Center in New York City August 3-September 28th.